Sprint.com 4.0 - Why Sprint - Above the Line

Used as a primary navigation destination as well as a keyword hub for organic search, the Why Sprint marketing page served to outline Sprint’s best non-device offers. Segmented for base and prospect customers, this page served up personalized content that evolved based on above-the-line marketing initiatives. Content strategy was based upon a series of evergreen offers whereas seasonal or high visibility customer inclusive ads were presented in the highest visibility areas.

Client:
Sprint
Release date:
February 2018
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