In early 2018, Sprint took steps to evolve and improve click through and conversion metrics on the primary homepage. Multi-variate testing was initially employed and winners were run against one another as an A/B test. These two layouts were the finalists. This first approach focused primarily on individual device ads, one of the biggest conversion drivers on the .com property.
The second set of screens minimized the individual device promos into a more condensed location and let evergreen and more programmatic creative occupy the more visible placements.